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About the Brand Jack N’ Jill believes in creating organic and eco-friendly baby care products that appeal to kids and grown ups with their chemical-free ingredients and delightfully cute packaging. About the Founders Jack and Jill toothpaste was born in Melbourne, Australia in 1949. A family-owned business, the company has parents, Justin and Rachel at the helm. Inspired and encouraged by their desire to keep contact with unnecessary chemicals to the lowest possible level for their kids, they formulated the absolute safest and of course, yummiest toothpaste for kids. Range of Products for Kids and Mums Jack and Jill’s range of products include first off, an organic toothpaste for kids that is 100% safe for young children - especially because they have a tendency to swallow it! All Jack and Jill packaging is designed to be appealing to children and is cute enough that parents won't mind them sitting on their bathroom vanity. The company also offers children's toothbrushes and rinse cups that are made of cornstarch, and are therefore biodegradable and recyclable. Did we mention 'cute'?